You don't need to make stories shorter, when you can have beautiful, large bookshelves (and other furniture) from Pfister.
An interesting, organic look was created by Cameraman Stepan Kucera shooting in Croatia on the ARRI Alexa camera. After editing, the necessary shots were transferred to film with our ARRILaser, then graded in telecine before reimporting into Pablo for final grading and on line. This “processed” material was used to tell the story of the young man (in widescreen format) while the end of the commercial, which takes place in modern times, was graded in Pablo using the “unprocessed” digital material, and left in HD 16x9 format
Congratulations to Stink Productions in Germany on producing this great advert.